Your privacy is important to SVP Worldwide so
we’ve developed a Privacy Policy that covers how we collect, use, disclose,
transfer, and store your personal information.
Please take a moment to familiarize yourself with
our privacy practices and contact us if you have any questions.
Collection and Use of
Personal Information
Personal
information is data that can be used to identify or contact a single person.
You
may be asked to provide your personal information anytime you are in contact
with SVP Worldwide or an affiliated company. SVP Worldwide and its affiliates
may share this personal information with each other and use it consistent with
this Privacy Policy. They may also combine it with other information to provide
and improve our products, services, content, and advertising. You are not required
to provide the personal information that we have requested, but, if you chose
not to do so, in many cases we will not be able to provide you with our
products or services or respond to any queries you may have.
Here
are some examples of the types of personal information SVP Worldwide may
collect and how we may use it:
What personal information we collect
When you create a mySewnet™ account,
purchase a product, download a software update, subscribe to a newsletter, register
for a class at an Viking Sewing Gallery Retail Store, connect to our services,
contact us, or participate in an online survey, we may collect a variety of
information, including your name, mailing address, phone number, email address,
contact preferences, device identifiers, IP address, and credit card
information.
How we use your personal information
We
may process your personal information for the purposes described in this Privacy
Policy with your consent or when we have assessed it is necessary for the
purposes of the legitimate interests pursued by SVP Worldwide or a third party
to whom it may be necessary to disclose information.
·
The
personal information we collect allows us to keep you posted on SVP Worldwide’s
latest product announcements, software updates, and upcoming events. If you
don’t want to be on our mailing list, you can opt out anytime by clicking
“Unsubscribe” at the bottom of any communication.
·
We
also use personal information to help us create, develop, operate, deliver, and
improve our products, services, content, and advertising
·
We
may use your personal information, including date of birth to determine
appropriate services. For example, the mySewnet™
site is not intended for users under the age of 16.
·
From
time to time, we may use your personal information to send important notices,
such as communications about purchases and changes to our terms, conditions,
and policies. Because this information is important to your interaction with SVP
Worldwide, you may not opt out of receiving these communications.
·
We
may also use personal information for internal purposes such as auditing, data
analysis, and research to improve SVP Worldwide’s products, services, and
customer communications.
·
If
you enter into a sweepstake, contest, or similar promotion we may use the
information you provide to administer those programs.
Collection and Use of Non-Personal
Information
We
also collect data in a form that does not, on its own, permit direct
association with any specific individual. We may collect, use, transfer, and
disclose non-personal information for any purpose. The following are some
examples of non-personal information that we collect and how we may use it:
·
We
may collect information such as language, zip code, area code, unique device
identifier, and referrer URL so that we can better understand customer behavior
and improve our products, services, and advertising.
·
We
may collect information regarding customer activities on our website and from
our other products and services. This information is aggregated and used to
help us provide more useful information to our customers and to understand
which parts of our website, products, and services are of most interest.
Aggregated data is considered non‑personal information for the purposes
of this Privacy Policy.
·
We
may collect and store details of how you use our services, including search queries.
This information may be used to improve the relevancy of results provided by
our services. Except in limited instances to ensure quality of our services
over the Internet, such information will not be associated with your IP address.
·
With
your explicit consent, we may collect data about how you use your device and
applications in order to help our app developers improve our apps.
If we
do combine non-personal information with personal information the combined
information will be treated as personal information for as long as it remains
combined.
Cookies and Other Technologies
Cookies are small
text files that are placed on your computer by websites that you visit. They
are widely used in order to make websites work, or work more efficiently, as
well as to provide information to the owners of the site.
These
technologies help us better understand user behavior, tell us which parts of
our websites people have visited, and facilitate and measure the effectiveness
of advertisements and web searches. We treat information collected by cookies
and other technologies as non‑personal information. However, to the
extent that Internet Protocol (IP) addresses or similar identifiers are
considered personal information by local law, we also treat these identifiers
as personal information. Similarly, to the extent that non-personal information
is combined with personal information, we treat the combined information as
personal information for the purposes of this Privacy Policy.
As is true of most
Internet services, we gather some information automatically and store it in log
files. This information includes Internet Protocol (IP) addresses, browser type
and language, Internet service provider (ISP), referring and exit websites and
applications, operating system, date/time stamp, and clickstream data.
We use this
information to understand and analyze trends, to administer the site, to learn
about user behavior on the site, to improve our product and services, and to
gather demographic information about our user base as a whole. SVP Worldwide
may use this information in our marketing and advertising services.
Most
web browsers allow some control of most cookies through the browser settings.
To find out more about cookies, including how to see what cookies have been
set, visit www.allaboutcookies.org.
Find
out how to manage cookies on popular browsers:
·
Opera
To
find information relating to other browsers, visit the browser developer's
website.
To
opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Disclosure to Third Parties
At
times SVP Worldwide may make certain personal information available to
strategic partners that work with SVP Worldwide to provide products and
services, or that help SVP Worldwide market to customers. Personal information
will only be shared by SVP Worldwide to provide or improve our products,
services and advertising; it will not be shared with third parties for their
marketing purposes.
Service Providers
SVP
Worldwide shares personal information with companies who provide services such
as information processing, extending credit, fulfilling customer orders,
delivering products to you, managing and enhancing customer data, providing
customer service, assessing your interest in our products and services, and
conducting customer research or satisfaction surveys. These companies are
obligated to protect your information and may be located wherever SVP Worldwide
operates.
Protection of Personal Information
SVP
Worldwide takes the security of your personal information very seriously. When SVP
Worldwide stores your personal data, we use computer systems with limited
access housed in facilities using physical security measures.
Automated Decision-Making
SVP
Worldwide does not make any decisions involving the use of algorithms or profiling
that significantly affect you.
Integrity and Retention of Personal
Information
SVP
Worldwide makes it easy for you to keep your personal information accurate,
complete, and up to date. We will retain your personal information for the
period necessary to fulfill the purposes outlined in this Privacy Policy. When
assessing these periods we carefully examine our need to collect personal
information at all and if we establish a relevant need we only retain it for
the shortest possible period to realize the purpose of collection unless law
requires a longer retention period.
Access to Personal Information
We
will provide you with access (including a copy) to your personal information
for any purpose (including to request that we correct the data if it is
inaccurate or delete the data if SVP Worldwide is not required to retain it by
law or for legitimate business purposes). We may decline to process requests
that are frivolous/vexatious, jeopardize the privacy of others, are extremely
impractical, or for which access is not otherwise required by local law. To
make a request, please contact us.
International Users
All
the information you provide may be transferred or accessed by entities around
the world as described in this Privacy Policy. Personal information of
individuals who reside in a member state of the European Economic Area and
Switzerland is controlled and processed by SVP Worldwide, LLC. SVP Worldwide
uses approved Model Contractual Clauses for the international transfer of
personal information collected in the European Economic Area and Switzerland.
SVP
Worldwide, as a global company, has a number of legal entities in different jurisdictions
that are responsible for the personal information which they collect and which
is processed on their behalf by SVP Worldwide, LLC.
Our Company-wide Commitment to
Your Privacy
To
make sure your personal information is secure, we communicate our privacy and
security guidelines to SVP Worldwide employees and strictly enforce privacy
safeguards within the company.
If
you have any questions or concerns about SVP Worldwide’s Privacy Policy or data
processing, or if you would like to make a complaint about a possible breach of
local privacy laws, please contact us.
When
a privacy question is received we have a dedicated team that triages the
contacts and seeks to address the specific concern or query that you are
seeking to raise. Where your issue may be more substantive in nature, more
information may be sought from you. All such substantive contacts receive a
response. If you are unsatisfied with the reply received, you may refer your
complaint to the relevant regulator in your jurisdiction. If you ask us, we
will endeavor to provide you with information about relevant complaint avenues
that may be applicable to your circumstances.
SVP
Worldwide may update its Privacy Policy from time to time. When we change the
policy in a material way, a notice will be posted on our website along with the
updated Privacy Policy.
SVP
Worldwide, 1714 Heil Quaker Boulevard, Suite 130, La Vergne, TN 37086
Version
052518